Website design for a new ethical cycling apparel brand. The overall design centres around an innovative and desirable collection that focuses on sustainability, equality and inclusivity. The design challenge was to create a unique interface that not only told the 'Kostume' story but was easy to navigate and help the user understand the 'drop process'.
Personas & User Journey's
Joining the project post workshop phase, my role was to really understand the Kostume customer. The client provided data and profiles for their users which I used to create personas and some initial journeys.
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Sitemap
Understanding the business goal was crucial - the need for an e-commerce site that revolved around a pre order batch model in a bid to eliminate waste. This business goal helped identify competitors and allowed us to form a simple, yet effective sitemap.
High Fidelity Wireframes
The client required high fidelity wireframes in order to understand the visual approach as much as possible. A unique and bespoke website that felt very editorial was a high priority.
UI Design
The detailed UX wireframes were then brought to life using the client's brand book which was filled with typographic exploration and bold colour choices.
